growthresponse

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3 Steps To Double Your Info Business Sales This Year Using An Email Marketing Sales Machine

So in this article I'm going to show you 3 steps to doubling your sales this year using an email marketing sales machine.

Just so you know I'm not making this stuff up, here's an info business I started at the end of February 2020 that I took from 0-25k+ per month in 2 months... during a global pandemic:
Here's GrowthResponse.io - 0-37k MRR in 5 months using an email sales machine...
Here's a collection of niche fashion e-commerce stores I sold back in 2018 - $0-1M in sales in less than 12 months...
All three of these businesses were started and scaled hyper profitably using email marketing.

Now with that out of the way, let’s talk about you and your current situation.

Maybe you’re an info publisher or creator with an awesome product and some solid case studies, but rising advertising and marketing costs are eating into your profits.

Maybe you don’t have a predictable process in place to build goodwill with your customers while generating sales at a respectable ROI.

Maybe you've tried or are using paid advertising but the economics aren’t working out, and the cost per sale is putting you in the red.

Maybe you’re using a webinar but you can’t get it to generate new customers profitably.

Maybe you’ve tried direct outreach to book appointments for your high-ticket program but it isn’t working.

Maybe you hired a salesperson but they aren’t closing.

Maybe you’ve tried hiring an agency before but they ended up giving you a negative ROI.

Maybe you've tried increasing your prices but people stopped buying.

Maybe you feel you’re working way too many hours in your business on tasks that can and should be automated.

Maybe you're looking to get to the “next level” while also being ridiculously profitable. And you’re frustrated at yourself for taking so long.

You're a legit entrepreneur, you’re sharp as a tack, you have the resources, you want to impact thousands if not millions of people, you understand what it takes to create an amazing product that gets results.

You just need to pull a few levers to unlock the next level. You’re willing to walk on glass to put more $$$ in your pocket and finally have the business you’ve dreamed of.

If you've ever wondered why some info and e-learning companies have hockey stick sales while others are stuck in the mud and you thought "there HAS to be a reason for this", I'm here to tell you that you're right.

There is a clear reason and I'll show it to you.

If your dream is to have a hysterically profitable info business, generate new customers like clockwork, pocket high 6 to 7-figures+, and become a respected leader in your market, I'm here to tell you that it's 1000% possible if you follow this process.

So, who is this article for?
  • Info/E-Learning companies with a solid product and a few case studies who want to scale their sales with a more predictable, profitable customer acquisition machine
  • Info/E-Learning companies who want to trim the fat, optimize their sales process, increase ROI, and put a ton of extra profits into their pockets from their existing assetss
  • 6-7 Figure Info/E-Learning companies who want help achieving hockey stick growth and blowing up their business
So if that's you, stick around and pay attention.

Now before we jump into this, I want to share the core concept with you. If you can get this dialed in, you will have no problem scaling your company and making the green stuff hand over fist.

Here it is:
In order to build a successful, profitable Info business you need a great product with a high-converting email marketing machine that produces leads and sales consistently at a positive ROI.

Email has a ridiculously high return of $43 for every $1 spent.

However, most Info businesses do not have the right copywriting and funnel-building skills in house to get this right and need outside help.

GrowthResponse.io is the only company dedicated specifically to helping info businesses build these hyper profitable email marketing sales machines.

And in this article I'll tell you how to setup this machine up in 3 steps.

So that brings us to step 1...
 

Step #1: Install the right Revenue Generating sequences

When I launched my new info product business at the end of February 2020, I knew the first thing I needed to do was validate it by making some sales.

My front-end offer was a $5.60 ebook with 2 upsells. On cold traffic, the offer converted at 1.9% with 16% of those buyers taking the upsells.

Not terrible, but I knew we could get those numbers up. So I installed a few simple email sequences focused on revenue generation.

The Welcome sequence to quickly convert prospects into customers... the Cart Rescue sequence to recover anyone who started a transaction but didn't finish... and the Upsell sequence to get front-end offer buyers to immediately purchase one of my upsells.

The results were shocking.

Front end conversions jumped from 1.9% to 4%... and upsell buyers jumped from 16% to 24%.

Our sales in April more than doubled what we did in March, jumping from 10k to over 25k. The only change was the installation of the email sequences.

The point here is that if you want to add rocket fuel to an offer that's converting, you should be installing these revenue generating email sequences.

Using these 3 sequences alone we doubled the front-end offer conversion rate and more than doubled our sales.

Now if you think this won't work for your niche or business, you are mistaken. If you're selling to a human who can read and know how to write razor sharp copy, these revenue sequences will put a ton of extra cash in your pocket from an asset you already own.

It could be the difference between an offer that's profitable or one that bleeds cash. And the longer you wait to get this right, the more profits you're leaving on the table.

Now this brings us to step 2...

Step #2: Install the right Retention sequences

Once I was able to solve for conversions and getting revenue coming in, I knew the next step was maximizing the amount that each customer bought from us while reducing the refund rate.

Our refund rate was sitting at a smidge under 7% and customers had nothing to buy after the initial ebook and upsells.

So I first installed a "Perfect First Impression" email. This is a fun order confirmation email that's designed to show your personality and warm the new customer up to your brand quickly (I'll show you an example in the 3rd step).

I also launched a new continuity membership product and created a VIP sequence selling it to a small list of 1k of our customers.

The VIP sequence did well. Generating 55 sales and $3,666 in recurring revenue, adding 15% to our total sales in June.

The best part is this sequence now runs on autopilot... where any front end buyers get put into this sequence offering our continuity membership product.

Another huge win was that our refund rate dropped from 7% to 4.5%, putting extra profits back into the business.

The point here is that if you want to get your customers to come back again and again while decreasing refunds, you should be installing these retention email sequences. We nearly cut our refund rate in half while adding another 15% in perpetuity to our monthly sales.

If you think you need some complicated tech to set this up, you're wrong. You can use nearly any ESP to set triggers based on certain behaviors.

Now that brings us to the 3rd and final step...

Step #3: Craft Relationship-Building copy

The 3rd and final step in doubling your sales with email is to craft relationship-building copy.

This is super important for getting sales and I'll tell you why in just a second.

Before I do, I want you to take a look at your email inbox. Chances are it's filled with 99% spam, promotions, fires to put out, and email that you simply don't want to look at.

However, there's that one brand or person who's emails you always seem to open. It doesn't matter what the subject line is, you see the "From Name" and you open it.

Sound about right?

Well that is what crafting relationship-building copy does. It builds a bond. That know like and trust factor with your customers so they open every one of your emails without hesitation.

It turns them into raving and engaged fans of your brand. Increasing your conversion rate, boosting customer lifetime value, customer loyalty, and referrals.

And it really isn't difficult to do. You simply need to inject a bit of personality into your emails.

Here's an example of the "Perfect First Impression" email that goes out after someone places an order...

My customers eat this up.

(Big ups to Chris Orzechowski for the inspo on this email!) 

It has a little humor, shows them a taste of my personality, and gets them excited for what's to come.

I get crazy high reply rates on this, and many of my customers go on to purchase my other products directly after reading this.

Now you might be wondering "isn't it unprofessional to show your personality like this in your emails"?

Not at all.

People buy from other people, not faceless brands. The more you can show your personality, the more people will know like and trust you, and the more they’ll buy your stuff exclusively.

If you choose to use the copy/paste templates your ESP gives you, or ones that you find floating around the internet, you'll be like every other Tom Dick and Harry out there... falling in the 99% trash email bucket. Inject some personality into your emails and you'll thank me later :-)

So the point of these 3 steps is to help you quickly turn prospects into customers (revenue), get your customers to stay longer and buy more (retention), and get them to become raving lifetime fans of your brand where you become the ONLY choice in your market (relationship).  

So let me ask you a question:
  • Do you see if you were able to install these proven revenue-generating sequences to turn prospects into customers...
  • Roll out retention sequences to keep your customers onboard longer and spending more...
  • Inject your personality into every email so you build the relationship with your customers and they become lifetime fans...
You too would be able to as much as double your sales with email marketing?

Can you see how it's not that complicated if you follow these 3 steps?

Well you have two options:

Option 1 is the hard way - you can take this information and try this stuff on your own, but here’s the thing. There are so many little details you have to get right in order for your email marketing sales machine to work and if you don't get it right, you can kiss your results goodbye. It could take you years to figure this stuff out on your own and by that time, you might have already run out of capital.

Option 2 is the easy way - you work directly with me and GrowthResponse.io. I will personally help you get your revenue, retention, and relationship sequences mapped out and launched so that you can have your own email marketing sales machine that shoots you past your revenue goals. This is my specialty and you will get results much quicker and more efficiently than figuring it out on your own.

Here's what will happen when you work with me:
  • You will be able to increase your conversion rates and quickly turn prospects into customers. You will no longer worry about customer acquisition.
  • You will be able to make more profits in your business. You will get rid of the stress that comes from advertising costs eating all of your profits.
  • You will be able to increase customer lifetime value. No longer worrying about losing customers after their first purchase with you.
  • ​You will be able to build a better relationship with your customers. So they continue to buy every new product or service you put out.
  • ​You will be able to scale your business faster than ever. You can confidently invest more into growing your business because you have an automated email marketing machine that generates you sales.
Again, I want to make sure you know who this is for:
  • Info/E-Learning companies with a solid product and a few case studies who want to scale their sales with a more predictable, profitable customer acquisition machine
  • Info/E-Learning companies who want to trim the fat, optimize their sales process, increase ROI, and put a ton of extra profits into their pockets from their existing assetss
  • 6-7 Figure Info/E-Learning companies who want help achieving hockey stick growth and blowing up their business
Here's how it works:

Now working with me is not cheap, but you get what you pay for. I'm helping you solve the million dollar problem of customer acquisition.

I’m not saying I’m charging millions of dollars for my services, but my point is that if you are considering working with me, yes there is an investment.

We start by jumping on a strategy call so I can learn about your business and your current situation.

This strategy call will take around 30-60 minutes. You will be speaking with me personally. We will put together a strategy to generate leads, convert leads into customers, and scale your business with email.

We'll cover exactly how to:

1. Get crystal clear on your dream customer so we can craft razor sharp copy that makes your market salivate.

2. Map out your front-end "bait" to attract the perfect type of customer. (Most people badly screw this up and only attract tire kickers and freebie seekers).

3. Identify the gaps in your current sales process so we can install the right revenue sequences that skyrocket sales.

4. Install retention sequences after the sale so we maximize the lifetime value of each customer.

5. Inject your unique personality into every email so that you become the ONLY choice for your market.

So if you're a 6-7 figure infopreneur looking to scale up profitably with email, hit the "Get A Price" button below to fill out the short questionnaire and book a time to speak with me.

I can’t work with everyone and i’m doing about 15 strategy calls a month, so don’t delay if you need this problem solved.

This will be the first step to achieving explosive, profitable growth in your info business.

Talk to you soon!

Your compadre,

Sean Anthony

51 Clients And 2,500+ Customers Served

Total Revenue Generated

$11.2M

Services Now Offered

1

Offices

0

Here at GrowthResponse.io we do one thing and one thing only... and that's helping YOU make more of the green stuff in your info business with email marketing.  

If you're looking for a full-service agency that's stretched six ways from Sunday, then you're better off hitting the Google search engine and I'm sure you can find your cup of tea.

If however, you're looking for specialists who focus only on helping you "make it rain" with email marketing... then we might just get along.

Case Studies

Before:
At the end of February 2020 I launched an info product business selling an ebook and course teaching entrepreneurs how to start an online service-based business and get clients.  

Using a mixture of content, some YouTube advertising, and email marketing... 
After:
I was able to grow the company to over $25k per month in less than 2 months.  75% gross profit with 47% of sales coming via email marketing.  

Prior to this I started GrowthResponse.io and grew it to $37k MRR in 5 months, and grew a collection of niche fashion e-commerce stores to $1M in sales in less than 12 months.  All of my businesses were grown using email marketing. 
Client: Myself :-) Sean Anthony

Solution: Info product helping entrepreneurs get clients.

Niche: Freelancers and service-based entrepreneurs.
Client: Myself :-) Sean Anthony

Solution: Info product helping entrepreneurs get clients.

Niche: Freelancers and service-based entrepreneurs.
Before:
At the end of February 2020 I launched an info product business selling an ebook and course teaching entrepreneurs how to start an online service-based business and get clients.  

Using a mixture of content, some YouTube advertising, and email marketing... 
After:
I was able to grow the company to over $25k per month in less than 2 months.  75% gross profit with 47% of sales coming via email marketing.  

Prior to this I started GrowthResponse.io and grew it to $37k MRR in 5 months, and grew a collection of niche fashion e-commerce stores to $1M in sales in less than 12 months.  All of my businesses were grown using email marketing. 
Before:
Linh and team had a fantastic product that they just secured a series A funding round for.  However, they had no  system in place to take it to the market and line up meetings with their target customers.  With investors wanting to see traction, they needed to implement a customer acquisition strategy quickly.
After:
We dialed in their ideal customer profile, crafted a killer outbound leadgen messaging sequence, and installed an outbound prospecting system across LinkedIn and email that would generate meetings with mid-market and enterprise level marketing executives. 

Using our system they averaged 17 qualified meetings per month with companies like Netflix, ESPN, and Disney and closed an enterprise deal within 4 months. 
Client: Linh - Founder

Solution: AI SaaS driving revenue lift for digital marketers.

Niche: Digital marketing executives
Client: Linh - Founder

Solution: AI SaaS driving revenue lift for digital marketers.

Niche: Digital marketing executives
Before:
Linh and team had a fantastic product that they just secured a series A funding round for.  However, they had no  system in place to take it to the market and line up meetings with their target customers.  With investors wanting to see traction, they needed to implement a customer acquisition strategy quickly.
After:
We dialed in their ideal customer profile, crafted a killer outbound leadgen messaging sequence, and installed an outbound prospecting system across LinkedIn and email that would generate meetings with mid-market and enterprise level marketing executives. 

Using our system they averaged 17 qualified meetings per month with companies like Netflix, ESPN, and Disney and closed an enterprise deal within 4 months. 
Before:
Brett is the executive director of a B2B marketing agency who relied heavily on personal network and referrals for new clients. After a down year in 2018 of inbound clients, they needed a way to predictably go out to their market and drum up new leads.  They tried Google Adwords, email, LinkedIn and a variety of strategies prior to engaging with us... but couldn't get any traction.
After:
We helped them clearly identify their ideal client, crafted powerful outbound messaging, and performed multi-channel outreach over LinkedIn and email engage their target prospects.  

Using our system they averaged 14 qualified meetings per month with mid-market companies in the Tech, Industrial, and Manufacturing verticals. Over $350k in qualified sales opportunity generated in the first 2.5 months.
Client: Brett - Founder

Solution: B2B growth planning and marketing implementation.

Niche: Mid-market Tech, Industrial, and Manufacturing executives
Client: Brett - Founder

Solution: B2B growth planning and marketing implementation.

Niche: Mid-market Tech, Industrial, and Manufacturing executives
Before:
Brett is the executive director of a B2B marketing agency who relied heavily on personal network and referrals for new clients. After a down year in 2018 of inbound clients, they needed a way to predictably go out to their market and drum up new leads.  They tried Google Adwords, email, LinkedIn and a variety of strategies prior to engaging with us... but couldn't get any traction.
After:
We helped them clearly identify their ideal client, crafted powerful outbound messaging, and performed multi-channel outreach over LinkedIn and email to engage their target prospects.  

Using our system they averaged 14 qualified meetings per month with mid-market companies in the Tech, Industrial, and Manufacturing verticals. Over $350k in qualified sales opportunity generated in the first 2.5 months.
Before:
Pam is an awesome entrepreneur.  She's a B2B marketing consultant, speaker, and educator who's spoken on stage at some of the top industry events. Before engaging us Pam relied solely on inbound inquiries for her services and was struggling to identify and engage with the right people. 
After:
We helped her clarify her message, identify her ideal client, sharpen her offer, optimize her LinkedIn profile copy to attract and convert her market, whipped up some lead gen messaging for booking meetings, and installed a multi-channel prospecting system across LinkedIn and email.

Using our system she 13 qualified leads per month with mid-market companies in the Tech, Manufacturing, and Financial Services verticals.  Like many of my clients, I consider Pam a personal friend.  
Client: Pam - Founder

Solution: Consulting and speaking on content marketing and sales enablement. 

Niche: Mid-market and enterprise Tech, Manufacturing, Healthcare, and Financial Services executives.
Client: Pam - Founder

Solution: Consulting and speaking on content marketing and sales enablement. 

Niche: Mid-market and enterprise Tech, Manufacturing, Healthcare, and Financial Services executives.
Before:
Pam is an awesome entrepreneur.  She's a B2B marketing consultant, speaker, and educator who's spoken on stage at some of the top industry events. Before engaging us Pam relied solely on inbound inquiries for her services and was struggling to identify and engage with the right people. 
After:
We helped her clarify her message, identify her ideal client, sharpen her offer, optimize her LinkedIn profile copy to attract and convert her market, whipped up some lead gen messaging for booking meetings, and installed a multi-channel prospecting system across LinkedIn and email.

Using our system she averaged 13 qualified leads per month with mid-market companies in the Tech, Manufacturing, and Financial Services verticals.  Like many of my clients, I consider Pam a personal friend.  

Here's How It Works

So at this point you're probably wondering... "Alright Sean, how TF does this email marketing sales machine thingy work?"  I'm glad you asked.  Here's how simple it is...

1

Tell Us What You Sell 

Simply tell us what kind of product you sell and the target market you sell to.

2

We Write Your Email Copy

We'll use our proprietary process to craft you irresistible sales emails that don't suck.

3

We Map Out Your Sequencing

We'll give you a blueprint on when to trigger each email to send based on timing and behaviors.

4

You Press Send And Profit

We'll give you the copy and sequencing map on a silver platter.  You just upload to your ESP, press send and profit. 

Meet The Founder

Sean Anthony

Aloha!  I think it's weird to talk in the 3rd person so I'll just lay it straight to you if that's cool?  Alrighty... so I started GrowthResponse.io in 2017 as a marketing agency, helping local businesses generate more leads and customers.  

In 2018, I launched a new outsourced prospecting service that leveraged automated email campaigns and LinkedIn to generate qualified meetings for high-ticket B2B businesses.  I scaled that service offering to a mid 6-figure run rate within 5 months.

Prior to GrowthResponse.io I grew a collection of niche fashion e-commerce stores from $0-$1M in sales in less than 12 months before selling to a private buyer.  I also launched an info product business in February 2020 and grew it to over $25k per month in less than 2 months.  

The next step at GrowthResponse.io is to help other info product businesses scale with email.  I have a passion for self-education and want to help other legit entrepreneurs in the industry get their products out to more people who need it while making a handy profit in the meantime. 
My gorgeous future wifey Jackie and I in NYC after we got engaged.  Should have been married by now but... COVID n' stuffs.

Sean Anthony

Aloha!  I think it's weird to talk in the 3rd person so I'll just lay it straight to you if that's cool?  Alrighty... so I started GrowthResponse.io in 2017 as a marketing agency, helping local businesses generate more leads and customers.  

In 2018, I launched a new outsourced prospecting service that leveraged automated email campaigns and LinkedIn to generate qualified meetings for high-ticket B2B businesses.  I scaled that service offering to a mid 6-figure run rate within 5 months.

Prior to GrowthResponse.io I grew a collection of niche fashion e-commerce stores from $0-$1M in sales in less than 12 months before selling to a private buyer.  I also launched an info product business in February 2020 and grew it to over $25k per month in less than 2 months.  

The next step at GrowthResponse.io is to help other info product businesses scale with email.  I have a passion for self-education and want to help other legit entrepreneurs in the industry get their products out to more people who need it while making a handy profit in the meantime. 

Here's How It Works

So at this point you're probably wondering... "Alright Sean, how TF does it even work?"  I'm glad you asked. 
Let's dive into that now. 

Step 1: Laser Target Only Your Dream Customers

In this step we get super duper crystal clear on who it is you're targeting.  Most people say "everyone"... but not us.  We'll do everything we can to make sure you're swimming in a blue ocean. 

Step 2: Install Your Revenue-Generating Sequences

We craft you a few killer email sequences that quickly turn window shoppers into paying customers. 

Step 3: Install Your Retention-Boosting Sequences

We whip up sequences for you that turn buyers into repeat buyers who love your brand and become customers for LIFE.

Step 4: Craft Relationship-Building Copy

We inject your personality into every email so your customers become addicted to buying every product you put out. 

Step 6: Create A Lead Magnet That Attracts Your Best Buyers

We inject your personality into every email so your customers become addicted to buying every product you put out. 

Step 6: Create A Lead Magnet That Attracts Your Best Buyers

We inject your personality into every email so your customers become addicted to buying every product you put out. 

FAQs

What is GrowthResponse.io?
GrowthResponse.io is a done-for-you email marketing service for 6-7 figure info product and e-learning businesses. 

If you sell any kind of content, information, programs, or education online... we have a proprietary process to help you ramp up your sales profitably with email.
Why buy from you? What makes you so special? 
First we focus ONLY on email.  We're not a full-service agency, we're specialists.  

Second, we're the ONLY email marketing company that focuses on info product and e-learning businesses.  

I also run a multi 6-figure per year info product business using email to drive nearly 50% of sales, so I have an insider's look on the business.
Who are you, anyway?
Sean Anthony.  Email copywriter, sales funnel architect, and a "make you buckets of more money from email" specialist :-)

That's probably all that matters to you.
What happens if I wait?
Our prices will increase substantially and include royalties. The info/e-learning space is one of the fastest growing industries in the world.

Don't believe me? Just take a look at all these "2 Comma Club" award winners. If you wait around, your competitors will steal your audience and eat your lunch. 

No pressure though...
What results will I actually get from this? 
You will see a jump in your sales, profits, and customer loyalty from the sequences we setup.

A 10-20% increase to your annual sales is very conservative depending on where you're currently at. 
Are you going to steal my credit card and run away?
No. Before any deals are made, we chat on a Zoom call. 

 I have to like you, and you have to like me.  
What exactly am I signing up for? What are the features and benefits?
You are signing up to learn about our Profit Maximizer Program which helps you build a ridiculously profitable email marketing sales machine. 

It's a done-for-you email marketing service where we write your killer copy, map out your sequencing, and hand it to you on a silver platter so all you have to do is load it into your ESP, press send and profit. Please scroll up just a smidge to see "how it works".  If you want even more info, watch the free training video or fill out the quiz and book a call. 
How much does it cost?
As of right now it's a one-time investment which we will chat about on the call. 

It ain't cheap, but typically comes out to 10% or less of your expected revenue gain.
Are there any long term contracts? 
Nope. As of now it's a one hitta quitta. 
What’s included in the training call?
We will get you crystal clear and supremely confident on how you can use email to make more money and kick even more ass in your business. 

We will get you clear on the entire process of setting up this email sales machine so you can stop spinning your wheels and grow your business quickly.
How do I present this to my team?
Let them know that this is an automated machine that has the potential to add 10-20% to your annual topline revenue in perpetuity from an asset you already own (your email list).

We set it up for you once and it runs for life, reaping you more profits for every subscriber on your list.  
What does it integrate with? 
Any email service provider (ESP) you use. 

We're giving you the email copy and the blueprint for what levers to pull.  

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