growthresponse

growthresponse

Want More Sales From Your Emails? 

 Make Sure You Know These 3 Crucial Components...

Alice: "Would you tell me, please, which way I ought to go from here?
Cheshire Cat: "That depends a good deal on where you want to get to."
Alice: "I don't much care where."
Cheshire Cat: "Then it doesn't much matter which way you go."
Alice: "...so long as I get somewhere."
Cheshire Cat: "Oh, you're sure to do that, if only you walk long enough."
So goes the famous quote from Alice In Wonderland. 

And it applies to most people when they write their emails.

They have no clue who they're sending to, what they're emailing about, and why their reader should care.

Truth is... if the way you want to go is "making more sales every time you hit the send button"... there are three things you must know before you sit down and type a single letter. 

I call them the "3Ws". And I have it on a post-it stuck to my computer monitor so that I never forget to do it before writing an email.

If you can get into the habit of mapping out the 3Ws before you write any email... I can almost guarantee you will see more sales every time you hit the send button.

So if you're ready, saddle up and let's ride to the first W...

#1: 
The "Who"

You need to clearly know the target market you're emailing.  

This is crucial if you have multiple different markets on your list.

For example...

I have one list of beginner entrepreneurs. People who are interested in starting an online business... but still learning the ropes of marketing, sales, and entrepreneurship. They might have a dayjob or be in college. 

I have another list of 6-7 figure entrepreneurs. People who have established businesses and are looking to scale up. Who are full-time, have capital to invest in growth, and are looking for someone to help them in a certain area (like *cough cough* email marketing...)

Now... do you think the same email would apply to both markets?

It's possible.  

But I would risk message dilution and being irrelevant. And when you're irrelevant... ain't no chance you're making sales.

So that's the first thing.

Know "Who" it is that you're targeting.  

Create a "Dream Customer Profile" so you don't have to think about this every time you email.  

Once you know exactly who you're emailing, you need to know...

#2: 
The "Why"

The purpose of your email.

Why are you emailing them? Why should they care?  

Answer these questions. And it NEEDS to be about "them".  

Here's a good example:

"The purpose of my email today is to show my market how to write a curiosity based subject line. They should care because if they use this in their business, they will have more people opening their emails and therefore more people buying."

See how it's all about the market and how it benefits them?

Here's a bad example:

"The purpose of my email today is to show my market how many Lamborghinis I have. They should care because I want people to see how much of a boss hoss I am and how much money I have."

Lol... jokes aside, I see quite a few emails like that. All about the sender, nothing to benefit the reader. 

So don't make that mistake. It's an easy one to slip up on.

Once you're clear on why the reader should care, you need to know...

#3: 
The "What"

Real simple.  

Just ask yourself... what do you want them to do next? 

What action should they take after reading your email? 

This will influence the CTA you use.

For example...

Should they click a link and go to a salespage? Watch a video? Sign up for a webinar? Read a blog post? Download a PDF? 

Now... my recommendation is to go for the sale if it makes sense. Or at least lead them down that path. And if you're writing solid emails, there shouldn't be any issue with feeling "spammy" or "pushy" here.

However it doesn't always work out that way. So at the very least, get clear on what action you want them to take after reading your email.

Now that you know the 3Ws, let me show you a real-life example in action...

Real-Life Example Of The 3Ws

This is for an email I wrote up yesterday to my beginner entrepreneur list. 

#1 Who - Newbie/beginner entrepreneurs looking to start an online business selling digital services.

#2 Why - The purpose of my email is to share three high potential niches that they can still target during COVID-19. They should care because this will save them time from "guessing" and picking an unprofitable niche. 

#3 What - I want them to click a link that takes them to a sales page for my "Six Figure Drop Servicing" ebook which teaches them how to start a profitable online business selling digital services.

Took me about 2 minutes to whip this up.

That doesn't sound too hard, does it? 

So let's do a quick wrap up of what you learned.

Wrapping It Up

You just discovered the 3 components you must know before writing any email.

I call it the 3Ws and it consists of:

#1 The "Who" - Who is the target market you're emailing?

#2 The "Why" - Why are you emailing? Why should they care?

#3 The "What" - What do you want them to do next?

Put it on a post-it. Hang it up somewhere you can see it so you never forget. And make sure you know these 3Ws before writing any of your emails. 

If you apply this to your future emails, you WILL start to see the sales piling up.

That's it for this lesson.

Your compadre, 

Sean "3Ws" Anthony

Want my personal help with this...?

If you'd like me to personally write you emails that sell... and help you launch your own Email Marketing Sales Machine, click the "Watch Free Training Video" button below.

That will explain our system... and how we can get this setup for you in your business so you can start scaling your sales profitablly with email. 

Hit the "Watch Free Training Video" button below now and I'll talk to you soon.

51 Clients And 2,500+ Customers Served

Total Revenue Generated

$11.2M

Services Now Offered

1

Offices

0

Here at GrowthResponse.io we do one thing and one thing only... and that's helping YOU make more of the green stuff in your info business with email marketing.  

If you're looking for a full-service agency that's stretched six ways from Sunday, then you're better off hitting the Google search engine and I'm sure you can find your cup of tea.

If however, you're looking for specialists who focus only on helping you "make it rain" with email marketing... then we might just get along.

Case Studies

Before:
At the end of February 2020 I launched an info product business selling an ebook and course teaching entrepreneurs how to start an online service-based business and get clients.  

Using a mixture of content, some YouTube advertising, and email marketing... 
After:
I was able to grow the company to over $25k per month in less than 2 months.  75% gross profit with 47% of sales coming via email marketing.  

Prior to this I started GrowthResponse.io and grew it to $37k MRR in 5 months, and grew a collection of niche fashion e-commerce stores to $1M in sales in less than 12 months.  All of my businesses were grown using email marketing. 
Client: Myself :-) Sean Anthony

Solution: Info product helping entrepreneurs get clients.

Niche: Freelancers and service-based entrepreneurs.
Client: Myself :-) Sean Anthony

Solution: Info product helping entrepreneurs get clients.

Niche: Freelancers and service-based entrepreneurs.
Before:
At the end of February 2020 I launched an info product business selling an ebook and course teaching entrepreneurs how to start an online service-based business and get clients.  

Using a mixture of content, some YouTube advertising, and email marketing... 
After:
I was able to grow the company to over $25k per month in less than 2 months.  75% gross profit with 47% of sales coming via email marketing.  

Prior to this I started GrowthResponse.io and grew it to $37k MRR in 5 months, and grew a collection of niche fashion e-commerce stores to $1M in sales in less than 12 months.  All of my businesses were grown using email marketing. 
Before:
Linh and team had a fantastic product that they just secured a series A funding round for.  However, they had no  system in place to take it to the market and line up meetings with their target customers.  With investors wanting to see traction, they needed to implement a customer acquisition strategy quickly.
After:
We dialed in their ideal customer profile, crafted a killer outbound leadgen messaging sequence, and installed an outbound prospecting system across LinkedIn and email that would generate meetings with mid-market and enterprise level marketing executives. 

Using our system they averaged 17 qualified meetings per month with companies like Netflix, ESPN, and Disney and closed an enterprise deal within 4 months. 
Client: Linh - Founder

Solution: AI SaaS driving revenue lift for digital marketers.

Niche: Digital marketing executives
Client: Linh - Founder

Solution: AI SaaS driving revenue lift for digital marketers.

Niche: Digital marketing executives
Before:
Linh and team had a fantastic product that they just secured a series A funding round for.  However, they had no  system in place to take it to the market and line up meetings with their target customers.  With investors wanting to see traction, they needed to implement a customer acquisition strategy quickly.
After:
We dialed in their ideal customer profile, crafted a killer outbound leadgen messaging sequence, and installed an outbound prospecting system across LinkedIn and email that would generate meetings with mid-market and enterprise level marketing executives. 

Using our system they averaged 17 qualified meetings per month with companies like Netflix, ESPN, and Disney and closed an enterprise deal within 4 months. 
Before:
Brett is the executive director of a B2B marketing agency who relied heavily on personal network and referrals for new clients. After a down year in 2018 of inbound clients, they needed a way to predictably go out to their market and drum up new leads.  They tried Google Adwords, email, LinkedIn and a variety of strategies prior to engaging with us... but couldn't get any traction.
After:
We helped them clearly identify their ideal client, crafted powerful outbound messaging, and performed multi-channel outreach over LinkedIn and email engage their target prospects.  

Using our system they averaged 14 qualified meetings per month with mid-market companies in the Tech, Industrial, and Manufacturing verticals. Over $350k in qualified sales opportunity generated in the first 2.5 months.
Client: Brett - Founder

Solution: B2B growth planning and marketing implementation.

Niche: Mid-market Tech, Industrial, and Manufacturing executives
Client: Brett - Founder

Solution: B2B growth planning and marketing implementation.

Niche: Mid-market Tech, Industrial, and Manufacturing executives
Before:
Brett is the executive director of a B2B marketing agency who relied heavily on personal network and referrals for new clients. After a down year in 2018 of inbound clients, they needed a way to predictably go out to their market and drum up new leads.  They tried Google Adwords, email, LinkedIn and a variety of strategies prior to engaging with us... but couldn't get any traction.
After:
We helped them clearly identify their ideal client, crafted powerful outbound messaging, and performed multi-channel outreach over LinkedIn and email to engage their target prospects.  

Using our system they averaged 14 qualified meetings per month with mid-market companies in the Tech, Industrial, and Manufacturing verticals. Over $350k in qualified sales opportunity generated in the first 2.5 months.
Before:
Pam is an awesome entrepreneur.  She's a B2B marketing consultant, speaker, and educator who's spoken on stage at some of the top industry events. Before engaging us Pam relied solely on inbound inquiries for her services and was struggling to identify and engage with the right people. 
After:
We helped her clarify her message, identify her ideal client, sharpen her offer, optimize her LinkedIn profile copy to attract and convert her market, whipped up some lead gen messaging for booking meetings, and installed a multi-channel prospecting system across LinkedIn and email.

Using our system she 13 qualified leads per month with mid-market companies in the Tech, Manufacturing, and Financial Services verticals.  Like many of my clients, I consider Pam a personal friend.  
Client: Pam - Founder

Solution: Consulting and speaking on content marketing and sales enablement. 

Niche: Mid-market and enterprise Tech, Manufacturing, Healthcare, and Financial Services executives.
Client: Pam - Founder

Solution: Consulting and speaking on content marketing and sales enablement. 

Niche: Mid-market and enterprise Tech, Manufacturing, Healthcare, and Financial Services executives.
Before:
Pam is an awesome entrepreneur.  She's a B2B marketing consultant, speaker, and educator who's spoken on stage at some of the top industry events. Before engaging us Pam relied solely on inbound inquiries for her services and was struggling to identify and engage with the right people. 
After:
We helped her clarify her message, identify her ideal client, sharpen her offer, optimize her LinkedIn profile copy to attract and convert her market, whipped up some lead gen messaging for booking meetings, and installed a multi-channel prospecting system across LinkedIn and email.

Using our system she averaged 13 qualified leads per month with mid-market companies in the Tech, Manufacturing, and Financial Services verticals.  Like many of my clients, I consider Pam a personal friend.  

Here's How It Works

So at this point you're probably wondering... "Alright Sean, how TF does this email marketing sales machine thingy work?"  I'm glad you asked.  Here's how simple it is...

1

Tell Us What You Sell 

Simply tell us what kind of product you sell and the target market you sell to.

2

We Write Your Email Copy

We'll use our proprietary process to craft you irresistible sales emails that don't suck.

3

We Map Out Your Sequencing

We'll give you a blueprint on when to trigger each email to send based on timing and behaviors.

4

You Press Send And Profit

We'll give you the copy and sequencing map on a silver platter.  You just upload to your ESP, press send and profit. 

Meet The Founder

Sean Anthony

Aloha!  I think it's weird to talk in the 3rd person so I'll just lay it straight to you if that's cool?  Alrighty... so I started GrowthResponse.io in 2017 as a marketing agency, helping local businesses generate more leads and customers.  

In 2018, I launched a new outsourced prospecting service that leveraged automated email campaigns and LinkedIn to generate qualified meetings for high-ticket B2B businesses.  I scaled that service offering to a mid 6-figure run rate within 5 months.

Prior to GrowthResponse.io I grew a collection of niche fashion e-commerce stores from $0-$1M in sales in less than 12 months before selling to a private buyer.  I also launched an info product business in February 2020 and grew it to over $25k per month in less than 2 months.  

The next step at GrowthResponse.io is to help other info product businesses scale with email.  I have a passion for self-education and want to help other legit entrepreneurs in the industry get their products out to more people who need it while making a handy profit in the meantime. 
My gorgeous future wifey Jackie and I in NYC after we got engaged.  Should have been married by now but... COVID n' stuffs.

Sean Anthony

Aloha!  I think it's weird to talk in the 3rd person so I'll just lay it straight to you if that's cool?  Alrighty... so I started GrowthResponse.io in 2017 as a marketing agency, helping local businesses generate more leads and customers.  

In 2018, I launched a new outsourced prospecting service that leveraged automated email campaigns and LinkedIn to generate qualified meetings for high-ticket B2B businesses.  I scaled that service offering to a mid 6-figure run rate within 5 months.

Prior to GrowthResponse.io I grew a collection of niche fashion e-commerce stores from $0-$1M in sales in less than 12 months before selling to a private buyer.  I also launched an info product business in February 2020 and grew it to over $25k per month in less than 2 months.  

The next step at GrowthResponse.io is to help other info product businesses scale with email.  I have a passion for self-education and want to help other legit entrepreneurs in the industry get their products out to more people who need it while making a handy profit in the meantime. 

Here's How It Works

So at this point you're probably wondering... "Alright Sean, how TF does it even work?"  I'm glad you asked. 
Let's dive into that now. 

Step 1: Laser Target Only Your Dream Customers

In this step we get super duper crystal clear on who it is you're targeting.  Most people say "everyone"... but not us.  We'll do everything we can to make sure you're swimming in a blue ocean. 

Step 2: Install Your Revenue-Generating Sequences

We craft you a few killer email sequences that quickly turn window shoppers into paying customers. 

Step 3: Install Your Retention-Boosting Sequences

We whip up sequences for you that turn buyers into repeat buyers who love your brand and become customers for LIFE.

Step 4: Craft Relationship-Building Copy

We inject your personality into every email so your customers become addicted to buying every product you put out. 

Step 6: Create A Lead Magnet That Attracts Your Best Buyers

We inject your personality into every email so your customers become addicted to buying every product you put out. 

Step 6: Create A Lead Magnet That Attracts Your Best Buyers

We inject your personality into every email so your customers become addicted to buying every product you put out. 

FAQs

What is GrowthResponse.io?
GrowthResponse.io is a done-for-you email marketing service for 6-7 figure info product and e-learning businesses. 

If you sell any kind of content, information, programs, or education online... we have a proprietary process to help you ramp up your sales profitably with email.
Why buy from you? What makes you so special? 
First we focus ONLY on email.  We're not a full-service agency, we're specialists.  

Second, we're the ONLY email marketing company that focuses on info product and e-learning businesses.  

I also run a multi 6-figure per year info product business using email to drive nearly 50% of sales, so I have an insider's look on the business.
Who are you, anyway?
Sean Anthony.  Email copywriter, sales funnel architect, and a "make you buckets of more money from email" specialist :-)

That's probably all that matters to you.
What happens if I wait?
Our prices will increase substantially and include royalties. The info/e-learning space is one of the fastest growing industries in the world.

Don't believe me? Just take a look at all these "2 Comma Club" award winners. If you wait around, your competitors will steal your audience and eat your lunch. 

No pressure though...
What results will I actually get from this? 
You will see a jump in your sales, profits, and customer loyalty from the sequences we setup.

A 10-20% increase to your annual sales is very conservative depending on where you're currently at. 
Are you going to steal my credit card and run away?
No. Before any deals are made, we chat on a Zoom call. 

 I have to like you, and you have to like me.  
What exactly am I signing up for? What are the features and benefits?
You are signing up to learn about our Profit Maximizer Program which helps you build a ridiculously profitable email marketing sales machine. 

It's a done-for-you email marketing service where we write your killer copy, map out your sequencing, and hand it to you on a silver platter so all you have to do is load it into your ESP, press send and profit. Please scroll up just a smidge to see "how it works".  If you want even more info, watch the free training video or fill out the quiz and book a call. 
How much does it cost?
As of right now it's a one-time investment which we will chat about on the call. 

It ain't cheap, but typically comes out to 10% or less of your expected revenue gain.
Are there any long term contracts? 
Nope. As of now it's a one hitta quitta. 
What’s included in the training call?
We will get you crystal clear and supremely confident on how you can use email to make more money and kick even more ass in your business. 

We will get you clear on the entire process of setting up this email sales machine so you can stop spinning your wheels and grow your business quickly.
How do I present this to my team?
Let them know that this is an automated machine that has the potential to add 10-20% to your annual topline revenue in perpetuity from an asset you already own (your email list).

We set it up for you once and it runs for life, reaping you more profits for every subscriber on your list.  
What does it integrate with? 
Any email service provider (ESP) you use. 

We're giving you the email copy and the blueprint for what levers to pull.  

growthresponse

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